Takeda seeks Public Affairs & Corporate Communications Manager

Takeda 3-5y Mid Level  Brussel, Brussels Hoofdstedelijk Gewest, Belgium 12 Apr 2018

Job Description

Public Affairs & Corporate Communications Manager

Takeda is a research-based global company with its main focus on pharmaceuticals. As the largest pharmaceutical company in Japan and one of the global leaders of the industry, Takeda is committed to strive towards better health for people worldwide through leading innovation in medicine. Through strategic acquisitions, Takeda has been transforming itself, broadening its therapeutic expertise and geographic outreach.

Takeda has a strong heritage in the discovery of new medicines and continues to invest in research & development capabilities that produce medicines for patients with unmet medical needs.

We are looking for a strong candidate for the position of Public Affairs & Corporate Communications Manager. This position reports to the Head of Patient Experience & Public Affairs

Role Objective

  • Build and sustain external relationships with key societal and political healthcare stakeholders and provide external & internal communications for Takeda in Belgium, ensuring effective engagement and employer branding
  • Drive the strategy-setting, engagement, and activation of all external stakeholders who influence the policies or determine patients` access to healthcare information and support
  • Construct and roll-out a long term Public Affairs & Communications Plan for the therapeutic areas, with cross-departmental actions; adapt plan to changing situations and priorities
  • Create and execute communication strategies that align with the corporate business objectives and reinforce the reputation of Takeda in Belgium and Luxemburg


Public Affairs & External Relations

  • Map & gather insights of the health care environment
  • In collaboration with and in support of the Market Access Department, monitor and analyse new government initiatives, potential changes in law and broader developments (including parliamentary activities regarding healthcare); identify key trends
  • Proactively assess their business consequences in Belgium and Luxembourg, in close collaboration with other teams (market access, regulatory, medical, business units)
  • Determine the engagement and advocacy strategies that will most effectively achieve policy changes & business objectives
  • Develop campaigns in collaboration with the Business Units & Market Access
  • Identify and approach stakeholders and influencers to understand common points of interest or similar priorities in their agendas
  • Be the representative in some key platforms of discussion
  • Determine approaches to engage & activate external stakeholders to achieve policy changes and execute them by means of coalition-building, proactive campaigns, calls to action, etc.
  • Develop partnerships with healthcare provider associations (physicians, pharmacists, hospital, nurses…), think tanks, health economics & -policy academia,…, in order to discuss trends and concerns and evaluate how to maintain both a sustainable healthcare system and balanced economic environment, e.g. through implementation of corporate programs, at conferences, symposia, industry association meetings

Communications – general

  • Support key outward facing functions such as Medical and Market Access to position & communicate medical, scientific and social-economic value of Takeda’s innovations
  • Support the Business Units in translating their messages into strong and robust communication
  • Mitigate risk by nurturing strong relationships with key external stakeholders including media, industry professional groups as well key internal stakeholders
  • Support the Managing Director and senior leadership team with considered counsel on reputation related matters and leading issues preparations and response
  • Support the HR Department for employer branding
  • Serve as the Belgian liaison with EUCAN Corporate Communications to ensure local strategy aligns with local objectives and to leverages local resources for the benefit of the local business
  • Support all facets of the business to maintain the integrity of the corporate brand, ensuring all usage of the brand (whether external or internal) complies with company guidelines
  • Ensure that all communications materials and activities comply with Takeda operating procedures and the relevant local or European industry regulations

Media relations

  •  Increase Takeda’s media footprint
  •  Act as a first point of contact and spokesman for local media requires
  • Identity and maintain working relationships with key journalists and bloggers
  • Ensure on-time delivery of regional media monitoring, key message development and company press events – working in partnership with local market communications leads where appropriate
  • Monitor outcomes against measurable objectives and indicators e.g. media coverage, social media conversations, content analysis, website analysis

Internal communications

  • Partner with Managing Director and key functions (e.g. Human Resources) to develop compelling content to support EUCAN and LOC communications
  • Develop creative internal communication programmes, informing employees of important company-related news
  • Showcase the success of external corporate communications initiatives amongst employees, ensuring the employees are made aware of key activities before they are communicated externally
  • Collaborate with internal EUCAN Corporate Communications Manager on employee engagement activities
  • Ensure local commercial activities are showcased to EUCAN / global colleagues

Reputation and issues management

  • Drive Takeda awareness and reputation amongst priority stakeholders
  • Proactively manage issues and mitigate risk through:
  • Overseeing environmental monitoring/listening (both traditional and social/digital media)
  • Leading the development and maintenance of an issues management/crisis communication plan and the resources required to adhere to it
  • Engaging with key internal and external stakeholders to identify emerging issues and develop appropriate responses

Corporate brand

  •  Drive internal and external corporate brand building to reinforce the company’s positioning among key stakeholders, through:
  • Driving awareness of the specialty care transformation story externally maximising Takeda owned channels (e.g. LinkedIn, websites) and external channels (e.g. media)
  • Identifying external opportunities to profile the company and senior leaders at both a national and community level (e.g. thought leadership features via industry media or established platforms to attract new talent)

Technical Expertise

Public Affairs

  • Ability to translate public affairs objectives in a strategic action plan
  • Excellent analytical skills and strategic thinking to understand and address stakeholders needs
  • Strong interpersonal and networking skills
  • Experience in relationships building and management with internal and external key stakeholders; key account management skills


  • Excellent verbal and written communication skills; ability to make complex issues easy to understand; good affinity to adapt messaging to the relevant audiences
  • Understanding of the opportunities presented by digital and social media platforms
  • Demonstrable success/experience in driving corporate awareness and implementing corporate positioning and transformation initiatives both internally and externally
  • National media/journalists contacts

Environmental Insight & Intelligence

  • Knowledge of the engagement environment, including platforms, strategies and tactics
  • Is aware of and able to work within all local laws, regulations, incl. internal compliance

Digital Aptitude

  • Stays on the cutting edge of technology as an early adopter with an understanding of all types of digital engagement platforms
  • Well versed in technical/digital area language
  • Insight into customer needs and preferences in terms of digital engagement


  • Personal drive – intrinsically motivated
  • Achievement focused – strives towards challenging goals and excellence
  • Demonstrates high levels of self-awareness and proactively seek personal development
  • Passion – energizes and inspires others both within across functions
  • Demonstrates a ‘can-do’ attitude striving to find solutions to problems
  • Proactivity (ability to anticipate future needs)
  • Strong team player and ability to work in cross functional teams
  • Time management and ability to work under pressure
  • Strong business acumen
  • Drive, energy and enthusiasm
  • Fast learner
  • High integrity
  • Able to work independently as well as part of a team


  • Academic qualifications (e.g. Master of Communication Science, Master in Journalism & Media, Public Relations, Political Science, Economy or similar)
  • General interest in current events (Belgium, regions, Europe, global)
  • In-depth knowledge of the Belgian political and healthcare systems
  • Experience in public speaking
  • Established and proven stakeholder networking capabilities (mandatory)
  • Highly developed written and oral communication skills are essential
  • Previous experience in the pharmaceutical and/or healthcare sector or demonstrated experience in a similar public affairs / communications position (min 3 years) in a highly regulated industry, trade association, consultancy or related organization/field
  • High interest in the broad environment (macro – political, economic, social)
  • Good understanding of the challenges of the innovative pharmaceutical sector and the healthcare sector in general
  • Fluency in Dutch, French and English (mandatory)



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