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World Federation of Advertisers seeks Public Affairs Executive

World Federation of Advertisers 2-3y Junior Level  Brussel, Brussels Hoofdstedelijk Gewest, Belgium 25 Sep 2017

Job Description

Public Affairs Executive

The World Federation of Advertisers (WFA) is the only global organisation representing the common interests of marketers. Through its network of 60 national advertiser associations on five continents and almost 90 of the world’s top 100 marketers, WFA represents around 90% of global marketing communications, almost US$900 billion annually.

WFA defends marketers’ priority interests at global and EU level, champions responsible advertising standards and actively helps its members get better value for their ad spend.

Founded in 1953, the WFA has experienced excellent growth of late, with corporate membership doubling over the past six years.


WFA has a small but growing team. The staff is made up of highly motivated people of a variety of different nationalities led by the Chief Executive. The successful candidate will be part of a team of six and report into the Senior Manager, Public Affairs – Digital Governance Exchange.

As a team we aim to emulate and exceed the professional practices of our members. Despite being a not-for-profit organisation, we operate in a business environment and are rewarded based on success.

To join its public affairs team based in Brussels, WFA is recruiting a (m/f) Public Affairs Executive.

The Public Affairs Executive’s main responsibility will be to support WFA’s Digital Governance work, which includes:

  • Developing guidance and briefing for marketers on digital issues e.g. GDPR;
  • WFA’s Digital Governance Exchange (DGX), a member forum to explore cross-functional digital issues which takes place in London and New York;
  • Lobbying and advocacy on upcoming issues related to digital marketing e.g. ePrivacy.

As consumers become increasingly sceptical about the role of advertising in their digital lives, brands are facing increased regulatory scrutiny as data-driven marketing and other digital advertising techniques evolve. WFA aims to help marketing companies address this decline in trust by building connections across sectors and between functions to seek solutions for digital governance which go beyond compliance to build and repair trust with consumers.


  • Minimum of two years’ experience working on digital policy issues in a highly professional, international environment. A good understanding of GDPR and ePrivacy would be a bonus;
  • Excellent analytical, interpersonal and communication skills;
  • A keen interest in and good understanding of digital marketing;
  • An active interest in the role and responsibilities of business in society;
  • Mother tongue (or equivalent) level of written and spoken English.


  • A multicultural profile, ideally speaking one or more additional languages;
  • A results-driven, self-starter able to take initiatives and lead projects largely autonomously;
  • An outgoing, open personality;
  • Polyvalent, service-minded, reliable, rigorous, attention to detail;
  • Excellent written and oral communication skills.


A competitive salary and benefits package; the opportunity to join a young, multi-cultural and dynamic team; a stimulating work environment in a fast-growing, global organisation; a chance to help develop thought-leadership in relation to the future role of marketing communications in society.

Please send your CV & a motivation letter by email to Catherine Armitage (

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